Commercials, and their outrageous $3.7 million price tag, have become an important part of the Super Bowl. While many other websites review commercials aired during the Super Bowl, Poor Scholars reviewed the commercials as they happened — without a second chance to watch them — just like the millions of viewers witness them at home. Poor Scholars’ brother tandem of Scott and Troy Phillips reviewed the commercials as they happened by jotting down thoughts and grading them as they occurred. Promos for CBS shows or the NFL were not included. Each review also includes a link to the commercial.