It piled up 26 million YouTube views in two months. It has more dislikes than the city of Orlando has people. The budget for the music video could have been into seven figures as easily as it could have been done in a cheap-o do-it-yourself studio. Hey, the latter worked for Rebecca Black.
“Bound 2”, the cherry on top of the Yeezus sundae, has been received with mixed emotions, to say the least. Some see it as another iteration of West trolling the public with purposefully basic content, while others are calling it a monument to Ye’s ego, an ego that requires more feeding than the elephant exhibit at your local zoo.