Tag Archives: Halftime

It’s time to reinvent the Super Bowl halftime show


All things considered, the Super Bowl is a pretty spectacular evening.

Dedicated fans and oblivious bystanders band together to watch the most popular single night in all of sport, even if the latter group spends just as much time failing at Flappy Bird and shushing the room during commercials like they’re the main attraction. It’s an excuse to purchase copious amounts of processed fats and sugars and concoct ridiculous culinary combinations (think anything edible, wrapped in bacon) and send a glorious season of football off in style. But there’s one area of the game where America needs to throw the challenge flag; the halftime show.

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The return of the contemporary Super Bowl halftime show

Beyonce-Super-Bowl-2013-photoBY ELI KABERON

We all remember where we were, nine years ago, when Justin Timberlake screamed, “I’mma have you naked by the end of this song” and the infamous Janet Jackson wardrobe malfunction occurred. The moment seemingly changed Super Bowl halftimes forever, as modern musical acts were pushed aside for golden oldies like Paul McCartney, Tom Petty, The Who and Bruce Springsteen. It seemed like after Janet, no modern top-40 artist would ever get a chance to perform on the most-seen stage television has to offer. And for the most part, the general public was cool with that.

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